ADIDAS #ZXFLUX EXPERIENCE – RESPECT THE WEST

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Screen Shot 2014-12-04 at 11.26.07 AMNovember 2014 – IAMSOUND partnered with Cashmere Agency to produce adidas Originals at The Well in downtown LA for the west coast launch of #ZXFLUX Experience.

Guests enjoyed giveaways, food and photo-booth fun while browsing the expansive wall exhibit of ZX FLUX shoes. Throughout the event, guests created and shared their own customized designs through the #miZXFLUX app.

Later that evening, the pop-up exhibition was transitioned into a private Respect The West artist showcase. Hip-hop artists YG, Nipsey Hussle, Hit Boy, Audio Push, BJ The Chicago Kid, Thurz, R.J. and Raven Felix performed their biggest hits to a packed house. Surprise guests Skrillex, Kid Ink and Quincy Combs stopped by to check out the shoes and the live performances!

 

NOVEMBER 22ND – ADIDAS #ZXFLUX EXPERIENCE – RESPECT THE WEST

Gif photos provided by Phhhoto
Photos by Azul Amaral – #ZXFLUX EXPERIENCE